'Swingtown' Heads to Bravo
'Swingtown' Heads to Bravo
Kris De Leon
Kris De Leon
Staff Writer, BuddyTV
Get ready to relive the ‘70s once again as Swingtown hops into bed with a new partner.  Bravo, the NBC Universal-owned cable network, has just acquired the off-network rights to all 13 episodes of the retro series, which originally aired on CBS. According to The Hollywood Reporter, the deal comes as CBS has been “shopping” Swingtown to various cable networks in an attempt to get a sophomore season of the program.

Created by Mike Kelley, whose credits include The O.C., One Tree Hill and Providence, Swingtown is described as a period and relationship drama about the impact of sexual and social liberation in 1970s American suburban households.  The series premiered on Thursday , June 5 in a time slot previously occupied by Without A Trace.  And after seven episodes of declining ratings, CBS decided to move the show to Fridays, with the first season finale airing on September 5.

As of this moment, there has been no announcement as to Swingtown's future, although a renewal by CBS is considered a long shot.  Nevertheless, CBS did hint that show creator Kelley has a new development deal with the network and is working on BiCoastal, an hour-long show exploring relationships, marriage and sexuality.

Swingtown is set to head to cable later this fall.  Meanwhile, a Bravo source said that the deal is a straight acquisition and that the network has no plans to produce new episodes.  For now, Frances Berwick, executive vice president and general manager of Bravo Media, sees Swingtown as a natural companion piece for Bravo's Real Housewives franchise, the Atlanta iteration of which kicks off on October 7.

“The subject matter and the feel of the show, we thought would be a really good fit,” Berwick said.

“For a broadcast network show, [Swingtown] really had very little exposure,” Berwick added. “I think it was one of those hidden gems.  It got moved all over their schedule.  It really was not launched at the optimal time, and we thought it was worthy of another window.”

-Kris De Leon, BuddyTV Staff Columnist

Source: The Hollywood Reporter
(Image courtesy of CBS)