Nashville: Music City D.O.A.

I don't mean to brag, but I told you so. When the fall season was announced, I instantly foresaw that FOX's docu-soap
Nashville would be the
first casualty of the new fall lineup, and it turns out I was right. After airing just two very low-rated episodes, FOX has pulled
Nashville from its deadly Friday night time slot, though the network claims the move is temporary.
The official word is that
Nashville “will be rescheduled at a later date.” However, that is probably code for “To save some embarrassment for being the first network to cancel a new show, we will claim it's on hiatus until we officially dump it later on.” In its place, FOX will air repeats of another new show,
K-Ville.
Nashville never really had a chance. First, the target demographic of young adults is often out partying on Friday nights, not staying at home watching vapid, pretty people go out and party. Also, check FOX's track record. Its summer reality series
Anchorwoman was canceled the day after it aired due to low ratings. When the ratings for
Nashville's premiere came in and were comparable, the writing was on the wall.
For the next two weeks, FOX will run
K-Ville repeats in the 9pm time slot, then scheduling will be pre-empted for Major League Baseball playoffs on October 12, followed by the two-hour premiere of
American Band on October 19. That is followed by two more two-hour American Band installments, which brings FOX to November 9, which is possibly when the network will actually bother to air a couple more
Nashville episodes after
American Band, though just as likely, they'll keep repeats of
K-Ville,
Bones or
House.
The bigger question is: what will FOX do when they have to cancel the other new shows?
K-Ville started strong, pulling in 8.96 million for its premiere. Of course, when its second episode went up against the premieres of
Dancing with the Stars,
Two and a Half Men and
Heroes, that rating dropped to 6.16 million. That's less than half what all three of those other shows did in the same time slot.
Back to You went from 9.44 million in its premiere to 7.54 million in week two. Though technically not a new show,
Til Death went from 7.76 million to 6.2 million.
Most shows can handle a slight dip in the ratings following the initial curiosity of the viewers, but when a show loses 20 or 30 percent of its audience from the first week to the second, trouble is brewing. Those numbers aren't likely to move upwards any time soon.
The saddest part for
Nashville is that it was canceled before the new season even got underway. The hammer came down late Tuesday afternoon, at which time only 9 of the 26 new fall shows had premiered. For FOX, the spring, which offers
24 and
American Idol, can't come soon enough.
-John Kubicek, BuddyTV Senior Writer
(Image courtesy of FOX)