Mad Men concluded its third season with the birth of a new advertising agency while a lot of characters were left in the wind. It was a huge step for series creator Matthew Weiner to hit the reset button since Sterling Cooper will no longer be the fundamental setting of the series but that was all part of his original plan.
"I felt that Don Draper would get sucked into this thing because he wanted his whole life to be that guy in the suit... in the end, the work is what mattered. That firm was not fully taking advantage of Don's talent... if we believe that Don is as good at what he does as he says... he could not continue working in the place. And to me, that meant him being in a new place and the rest of that was working backward from there," Weiner told
The Daily Beast. But while it looks like Weiner is a man with a plan, he revealed that he doesn't exactly have a clear direction for season 4.
"I don't know what I am doing next season," Weiner said. "I've made a habit...of committing to a story for each season and starting on page one and leading people through and they may think it's slow at the beginning or may not understand what they are supposed to be paying attention to...I am thrilled that I delivered it to the audience in a way that they are very excited about it...They are worried about Sal, Ken, Paul, Hildy, and Allison, the Draper home; they're worried but they are also excited and it was my intention to put them through that experience."
The main concern among
Mad Men fans, however, was Don and Betty's failed marriage, which appears to be officially over if Betty's flight to Reno was any indication. And while Weiner would not say if there really is no hope anymore in the future for these two to get back together, he did say that it was a very grave decision.
"The marriage was not good. It was built on a lie and the lie was exposed," Weiner added.
-Kris De Leon, BuddyTV Staff Columnist(Image courtesy of AMC)