NBC aims to find the next big brand in fashion with its new competition series Fashion Star, which features 14 designers vying to win the chance of a lifetime: $6,000,000 in orders for their designs from three of America's largest retailers. Elle Macpherson serves as host and executive producer on the series while Jessica Simpson, Nicole Richie and John Varvatos appear as celebrity mentors.
What to Expect from Fashion Star Season 1:
Typically, each episode of Fashion Star will feature a challenge that will push the designers to develop their brands. Contestants will also be put in realistic scenarios that will help determine whether they have what it takes to create a fashion empire.
What's sets Fashion Star apart from other fashion-related reality TV series, however, is the unique and fun runway show that comes with dancers, models and musical performances. And since the stakes are definitely high, the series has tapped on Caprice Willard (Macy's), Terron E. Schaefer (Saks Fifth Avenue) and Nicole Christie (H&M) as judges who will decide whether they want to purchase and exclusively carry the creations of the designers each week.
Viewers will also have the chance to purchase the winning designs featured on Fashion Star on stores immediately after the episode airs. Unfortunately for the designers who do not sell any of their items to the buyers, they'll be on the chopping block.
Meanwhile, watch this video for a sneak peek at the premiere of Fashion Star where one contestant is seemingly stealing the spotlight.
Don't forget to watch the premiere of Fashion Star on Tuesday, March 13 at 9:30/8:30c on NBC.
(Image courtesy of NBC)