'Dexter' Fans Among Most 'Engaged' Viewers
'Dexter' Fans Among Most 'Engaged' Viewers
Glenn Diaz
Glenn Diaz
Staff Writer, BuddyTV
If you're a fan of Showtime's Dexter and far too many times you found yourself angrily shouting at your set or being eerily sympathetic to the lovable serial killer, then it figures.  In addition to American Idol and Mad Men, a recent survey has revealed that Dexter was the highest-ranked pay-cable program in terms of how "engaged" its viewers are.

Optimedia US recently conducted a survey among television fans that aims to measure not only how many people watch a show across multiple platforms but also how connected viewers are to their favorite show and how much "buzz" it gets.

Fox's ratings juggernaut American Idol was at the top of the Content Power Rankings, evidenced by intense online squabbles courtesy of fans from contestants and strong record sales for products of the show.  AMC's critically acclaimed Mad Men, meanwhile, was the highest-ranked prime time cable show.

The survey, which also evaluates the value of television shows not only as they are watched on television but also as they are consumed online and even on mobile devices, reportedly tries to look at television viewership in ways that go beyond traditional ratings.

Dexter, set to return in late 2009 for a fourth season, is joined by other higher-rated network shows, such as ABC's Lost and NBC's The Office, in addition to politics-tinted shows Saturday Night Live and The Daily Show With Jon Stewart, and Optimedia people said the political content have helped them to become relatable.

Indeed, a show with a theme similar to Dexter's will need to feature a likeable serial killer to flourish and last for several seasons.  Its content, once or twice questioned by some groups, remains to be its most potent pull in attracting viewers and making fans stay.

- Glenn Diaz, BuddyTV Staff Columnist
Source: New York Times
(Image courtesy of Showtime)