Buy a Sandwich; Save 'Chuck' Campaign Builds Up
Buy a Sandwich; Save 'Chuck' Campaign Builds Up
Glenn Diaz
Glenn Diaz
Staff Writer, BuddyTV
As NBC continues to toy with the idea of renewing Chuck or not, its fans are determined to show the network that if Jericho fans can do it with 20 tons of peanuts, so can they.  Apparently, these save Chuck campaigns have gathered renewed steam as they find a singular front through a sandwich, and perfect timing in last night's finale.

A massive online campaign was launched last night imploring Chucks fans to head to the nearest Subway branch, purchase a $5 footlong, and drop a note in the comment box indicating your participation in the campaign.  Subway, as a product placement sponsor on the NBC series, can reportedly sway the network and prove to be a "business justification" to grant the show a third season.

So massive that Chuck star Zachary Levi himself stepped behind the counter of a Subway branch in London to assemble footlongs for the throng of fans, declaring before a fervent crowd, "You see, NBC?  This is what happens when you might cancel a show that people care about!"

"Praying for another season wouldn't hurt either," Levi says in an interview with TV Guide.

The action comedy series about a geek who has some government secrets embedded on his brain aired its season 2 finale last night with no word still from NBC if it will be renewed for a third season.  Ratings have dropped from 9.28 million in the pilot to around 6 million leading to the season 2 finale.  Fans have blamed its highly competitive timeslot for the decline.

After CBS announced Jericho's cancellation on May, 2007, online communities launched a massive campaign that culminated in fans sending over 20 tons of nuts to CBS headquarters.  When the series returned on February 12, 2008, however, it did to its lowest ratings ever.

- Glenn Diaz, BuddyTV Staff Columnist
Source: Entertainment Weekly, TV Guide
(Image courtesy of YouTube)

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