For Lifetime, Army Wives
has far exceeded expectations for the network, giving it the best numbers in the 23-year history of the channel. Today Lifetime rewarded the show by announcing a second 13-episode season for Army Wives
that will begin airing next spring.
The announcement came at the TV Critics Association's summer press tour during Lifetime's presentation. Army Wives
has helped the struggling network boost its ratings with this original series that is based on the book Under the Sabers: The Unwritten Code of Army Wives
by Tanya Biank, herself an Army wife who was raised in an Army family.
Lifetime hopes that the success of one show will spill over into two more new shows that will be premiering in the time slots leading up to Sunday's new episode of Army Wives
. Side Order of Life
and State of Mind
will air at 8pm and 9pm, respectively, on July 15, but interested viewers can also catch the pilot episodes online at Lifetimetv.com.
premiered on June 3 and has been averaging 3.6 million viewers, as well as ranking number one amongst all new cable dramas in the most sought after women demographics. That is a feather in the cap for Lifetime, which has been struggling to ward off the advances of other networks, like ABC Family, Oxygen and We, that keep nipping away at their core audience -- women. Other attempts to jumpstart their original series lineup have crashed and burned, with Angela's Eyes
and Lovespring International
failing to capture and keep an audience.
Whether or not Army Wives
can bring in numbers at the level of cable's most watched series, The Closer
, is yet to be seen. But the audience has grown week-to-week, which also makes the executives at Lifetime very happy.
-Amy J. Johnston, BuddyTV Staff Writer
(Image courtesy of Lifetime)