ANTM Producers' New Show Goes Behind the Camera

While VH1 is not the first home of America’s Next Top Model, it is where each completed Cycle goes to live out its retirement, in periodic, mesmerizing, lost-weekend-inducing marathons of Cycles in their entirety.

So it should come as no surprise that VH1 is teaming up with 10 x 10 Entertainment, the production company behind America’s Next Top Model to create another fashion-themed show. Only this time, the action isn’t in front of the camera – it’s behind it.

The show is currently titled Click and slated to air this fall. The contestants will be ten fashion photographer hopefuls, all competing for the top spot. One assumes the challenges will be similar to other creative profession reality shows like Project Runway, Top Chef, Hell’s Kitchen, Top Design or Shear Genius, wherein the contestants’ abilities to be innovative in the face of time, money and resource restrictions are put to the test. The cast will be traveling to exotic locations and working with professional models, “for the first time in their lives” claims the press release. No doubt some of the professional models will be former contestants of America’s Next Top Model, which would be a nice tie-in between the two shows.

The show will be based in Los Angeles, with the cast living together in a loft. The host/Tyra Banks figure is Russell James. James is a fashion photographer whose work has appeared in publications such as Vogue, Elle, Marie Claire, W, and Sports Illustrated, and he has shot advertising campaigns for Rolex and Victoria’s Secret.

America’s Next Top Model isn’t 10 x 10 Entertainment’s only success. They are also responsible for Pussycat Dolls Present: The Search for the Next Doll. They’ve also produced for VH1 before, creating the White Rapper Show.

Whether or not fans will be as interested in the people who take the pictures as they’ve been for the aspiring subjects in front of the camera remains to be seen when Click airs this fall on VH1.

- Leslie Seaton, BuddyTV Staff Columnist

(Sources: PopPhoto, TVWeek, Variety)

(Image courtesy CW)