If your New Year's resolution last year was to live under a rock, you might not know about the Jonas Brothers. Even if you resolved to spend the year in a mountain cave, now and then you'd still be able to hear the synchronized, high-pitched screams of adolescent girls in every surrounding metropolitan area. And, at that point, you'd start to wonder, like the rest of the world did at the beginning of 2008, what all this Jonas excitement is about.
In 2008, at every turn, the Jonas Brothers answered, showing us exactly why they've grown from Disney stars with a small but devoted fan base into the biggest teen group in a generation, complete with sold-out stadium shows, #1 albums, hit movies and TV shows. In 2007, the Jonas Brothers was a band. In 2008, Jonas Brothers is a brand, with worldwide appeal. But if you think they take a bit of it for granted—well, you really are under a rock, aren't you?