Raising the Bar

As part of TNT's marketing effort to promote its new drama Raising the Bar, the network has decided to spring for tolls in four major metropolitan areas to remind drivers to watch the show, which is scheduled to premiere on Labor Day at 10pm ET/PT.

In case you haven't heard, Raising the Bar is the latest brainchild of NYPD Blue producer Steven Bochco and David Feige.  The series is about a group of law school classmates who later find themselves on opposite sides of the criminal law system. Leading the hour-long legal drama is none other than Mark-Paul Gosselaar, who is perhaps best known for his roles as Zack Morris on NBC's Saved by the Bell.  Apart from Saved by the Bell, he is also credited as detective John Clark on NYPD Blue.  On the new series, he'll be playing a New York City public defender.

Raising the Bar also stars Teddy Sears (Ugly Betty), Melissa Sagemiller (Sleeper Cell), Currie Graham (Boston Legal), J. August Richards (Conviction) and Jonathan Scarfe (Into the West).

TNT's campaign for Raising the Bar includes two hours of free tolls during Labor Day weekend, making traffic a little less heavy.

"With so many people on the roads Labor Day weekend, it's a perfect time to get our message out about the premiere of this outstanding new drama series," Tricia Melton, senior vice president of marketing for TNT, said in a statement.  "We are literally Raising the Bar by paying tolls on Labor Day weekend."

Listed below are the toll free areas:

Friday, August 29

Atlanta: 4pm to 6pm ET on Georgia 400

Monday, September 1

Orlando: 4pm to 6 pm ET on the Orlando-Orange County Expressway - State Road 528 Mainline Plaza (westbound)

Philadelphia: 3pm to 5 pm ET on the Pennsylvania Turnpike - Mid-County Interchange

Chicago: 3pm to 5 pm CT on the Indiana Toll Road - Westpoint Interchange at mile post 1



-Kris De Leon, BuddyTV Staff Columnist
Source: TNT
(Image courtesy of TNT)