'Big Love' Disputes Trademark Infringement
'Big Love' Disputes Trademark Infringement
Glenn Diaz
Glenn Diaz
Staff Writer, BuddyTV
Following University of Utah's allegation that HBO polygamist drama Big Love broke the law when it used the university's logo in a three-second shot without its permission, the cabler remains firm in its stand that it did not violate anything.

"We are confident that nothing in the program violates anyone's rights, and HBO will be responding in due course," said HBO spokeswoman Tonya Owens.

HBO released a statement shortly after the charge from the U surfaced a couple of weeks ago shortly before the third season of Big Love comes to DVD. The original episode called "Sacrament" aired March 22.

The U spokeswoman Coralie Alder says the school's logo and name was seen on an official-looking document on the show's third season finale which may lead Big Love viewers to think that the school is in some ways associated with the polygamist drama.

"We want to make sure there isn't any confusion in the public's mind that the university authorized this use or is affiliated with the program," Alder previously said. "It's a reminder that in order to use our trademarks, they need to be authorized uses, and they need to contact the university."

The university's media agent, Collegiate Images, previously issued a cease-and-desist letter to HBO, requesting that HBO delete shots containing the name and logo from the episode and any of its reruns. For its part, HBO said it would contact the U about their legal options.

For critics, meanwhile, the U logo wasn't even of consequence to the scene can and easily be removed without disrupting its meaning.
- Glenn Diaz, BuddyTV Staff Columnist
Source: Salt Lake Tribune
(Image courtesy of HBO)