'SuBo Effect' Fails to Deliver for 'America's Got Talent'
'SuBo Effect' Fails to Deliver for 'America's Got Talent'
Glenn Diaz
Glenn Diaz
Staff Writer, BuddyTV
So much for the Susan Boyle phenomenon.

Judging from the ratings of America's Got Talent's two-hour kick off Tuesday night, Susan Boyle and her so-called SuBo effect did little to boost the show's popularity across the Atlantic.  The show reeled in some 11.3 million viewers, numbers which are good enough for the night's most watched shows, but nonetheless registered a 12 percent drop from last season's premiere. It was also the show's worst ever opening ratings.



Indirectly, America's Got Talent was hoping it could bank on the worldwide popularity of the 47-year-old singer and have more people tune in.  Contrary to Britain's Got Talent and American Idol judge Simon Cowell's prediction, SuBo did little to help its American counterpart. Some critics point to the lukewarm reception to I'm a Celebrity ... Get Me Out of Here, which just wrapped up its season.

Some say, however, that the discovery of Susan Boyle may affect America's Got Talent in a different way - a new brand of politeness from judges David Hasselhoff, Sharon Osbourne, and Piers Morgan, and a don't-judge-the-book-by-its-cover philosophy  News of Boyle gracing the AGT stage is still largely unfounded at this point, but if true, can no doubt boost its ratings.

Now in terms of looking for talent, AGT, some say, likewise has not delivered so far, citing a dearth of good, relatable personas a la Susan Boyle. For the show's first episode, talents poured in from cities like Chicago, New York, and Seattle but it looks like talent is hard to come by in these places.

Morgan previously said that Boyle had upped the standards of the auditions.  "From the moment Susan Boyle exploded onto the world's radar ... we were getting suddenly thousands more people turning up, so that had a very big effect on the quality of the auditions.  It's by far the most talented collection of acts we've ever had."


- Glenn Diaz, BuddyTV Staff Columnist
Source: Examiner
(Image courtesy of NBC)

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