The CW Network’s program Pussycat Dolls Present: The Search for the Next Doll was intended to be a career-making opportunity for the relative unknown who made the final cut. So when the winner, Asia Nitollano, opted to skip joining the Pussycat Dolls in favor of going solo, it seemed to some like an almost foolishly bold move.
After all, even current Pussycat Dolls lead Doll Nicole Scherzinger, who had also won the Popstars reality competition, had to cycle through two groups before embarking on her own solo career. Some skeptics wondered if Asia might be suffering from a career-hampering case of hubris. They also wondered if we would ever hear from her again.
She might be able to prove some doubters wrong as she is about to work with none other than Sean “Diddy” Combs on his major new venture. However, she won’t be ” Making the Band” with him, either. In fact, this new collaboration won’t even be musical.
Diddy has tapped the Pussycat Dolls Present winner to be the face of his new Sean John Women’s collection. The line is expected to launch in his flagship Manhattan store soon, and then to be released to other retailers like Dillard’s, Macy’s and Dr. Jay’s.
Diddy describes this juniors collection as “glamorous and sexy, with the style and swagger customers have come to expect from [the Sean John] label.”
And it’s Asia’s own style and swagger that Diddy believes make Asia a natural choice to represent the new line. She is joining Bad Boy recording artist Cassie and actress Lauren London in the campaign, which was photographed by Warwick Saint.
Diddy said regarding the choice of Asia and the other two, “I wanted the campaign to be like Diddy’s angels. I think that Asia, Lauren and Cassie represent the Sean John girl in a perfect way.”
Whether the Pussycat Dolls Present winner can turn this opportunity to her singing career’s advantage remains to be seen. However, a partnership with Diddy isn’t a bad place to start.
– Leslie Seaton, BuddyTV Staff Columnist
Source: Eurweb, Women’s Wear Daily
(Image courtesy of CW)