The FOX network, once the home of salacious fare with titles like When Animals Attack 4: Bloodthirsty Zebras on the Rampage, moves into the world of kinder, gentler reality television with tonight’s two-hour premiere of Secret Millionaire. The new series takes America’s wealthiest individuals away from their sprawling mansions and moves them to some of the poorest neighborhoods in the country. Their mission? To go undercover as regular people, living on minimum wage and working side-by-side with members of the community they’d never interact with otherwise. On the final day of the experiment, the millionaires will reveal their true identities and pass on at least $100,000 to those who most inspire them.
Below you’ll find a sneak peek of the series, which gives us some idea of the tone the show is going for. FOX is definitely trying to attract the same large audience that weeps over every episode of Extreme Makeover: Home Edition. Will Secret Millionaire have the same appeal, or will it go the way of the similarly themed Oprah’s Big Give? Check out the clip and decide for yourself.
Last month, FOX revealed the identities of the wealthy individuals who will be participating in the six-episode series. The millionaires made their money in a variety of different ways, with some selling chicken fingers, others creating Internet companies or computer software, and some running law firms or popular magazines. In the clip below, the eight millionaires talk about how they made their fortunes.
Secret Millionaire premieres with a two-hour feel-good extravaganza tonight at 8pm on FOX. Beginning next week, the series will air Wednesdays and Thursdays from 8-9pm.
– Don Williams, BuddyTV Staff Writer
(Image courtesy of FOX)