At 58, Gene Simmons still has a lot of things that keep him preoccupied. Aside from his show, Gene Simmons Family Jewels, the legendary rocker also has other ventures and upcoming projects. Though popularly known for co-founding the band Kiss, Simmons has positively channeled his fame into lucrative entrepreneurial ideas that continue to thrive in today’s market.
Simmons’ business dealings go beyond the band or his reality show on A&E. He continues to be a juggernaut of merchandising, with over 2,500 licenses, and attempts to tap on success with ventures like The Simmons Comics Group, which we previously reported, and the Simmons-Abramson marketing firm, which is a worldwide marketing brand entity for the Indycar series.
“We have the Simmons-Abramson marketing firm, which does all the races for Indy Car. We also just took on an energy drink, and Turks & Caicos hired us to do all their marketing branding. And check out NGTV.com. We have 10,000 hours of the biggest stars in the world doing things you’d never believe they’d do. You’ll be blown away,” Simmons told TV Guide.
For those unfamiliar with this project, Simmons has invested in a startup website called No Good TV, also known as NGTV.com, and is now the Chairman of the Board of the company. The site, which has a similar concept as YouTube, aims to attract mature users with professionally produced video content.
These are just a few of Simmons’ businesses but all are expected to become a hit just like his show, Gene Simmons Family Jewels. In true Simmons style, his ventures distinctly capture his nonconformist lifestyle, though he says that there’s nothing out of the ordinary that can be credited for the success of his show.
“On the surface, there’s nothing particularly exciting. People like train wrecks, but as much as we’ll try to be Bobby and Whitney, we can’t. It’s not who we are,” he told TV Guide.
-Kris De Leon, BuddyTV Staff Columnist
Source: TV Guide, Genesimmons.com
(Image courtesy of E! Online)