Jericho’s stalwart fans are on the right track by pushing for DVD sales, but the show has yet to significantly push the needle.  With fans hoping to bolster the shows viewer ship by launching initiatives to purchase Jericho’s first season for friends and family, the show is lagging far behind on its contemporaries in terms of pre-orders.
Jericho does not need to be a best seller on DVD to secure its success on the tube, but it wouldn’t hurt.  Networks have become increasingly aware of a shows brand potential over the years, and at first glance Jericho seems like it is cut from the same material as other shows succeeding with this mentality (Heroes, Lost).

Jericho has succeeded in telling an interesting, conspiratorial story full of meaningful subtext, but it did not bridge into the science fiction tinged mentality that some expected it would when the series started out.  Those are the fans that typically put more emphasis on owning a memento of the show, as evidenced by Heroes current number 2 position on Amazon’s best selling DVD list.

However, as if to smite my point, The Office is currently number 1 on Amazon, and House is the only television show on Billboard’s top ten best selling DVD.  Several factors could be at play here, it may be that a large percentage of Jericho’s fan base is just not going to purchase the set due to the tenuous nature of the shows future.

Anyway you look at it, Jericho’s position at 311 on Amazon is nothing to get overly concerned about.  At the end of the day, Jericho’s next renewal is going to be inextricably dependent on its success in ratings, not DVD sales.  But that doesn’t mean you shouldn’t share the gift of Jericho’s post apocalyptic parable with your un-indoctrinated friends and family.

– Jon Lachonis, BuddyTV Senior Writer
(Image Courtesy of CBS)


Senior Writer, BuddyTV