While NBC is embroiled in a late night scandal, things are just as
bleak and horrifying for the network's prime-time schedule. Last
night's new episode of
Heroes was watched by just 3.9 million viewers, an all-time low for the once beloved and Emmy-nominated series.
If you're wondering what happened, ask yourself two questions: did you used to watch
Heroes and are you still watching now?
Heroes
premiere with over 14 million viewers and hit its highest point in the
season 2 premiere with almost 17 million. It's now less than a quarter
of that.
The situation with
Heroes isn't an isolated incident, it's a pattern of the kind of horrendous decision making NBC is responsible for. Much like the network is doing with the late night mess, the heads of NBC don't readily accept change. Rather than let Conan O'Brien grow into
The Tonight Show as he did with his original late night show at 12:35, NBC is ready to bump him for the safe Jay Leno.
On
Heroes, rather than recognize that the plots and characters are stale and tired, do largely to showrunner Tim Kring, NBC keeps him on and simply lets other writers and producers on the show take the fall for the collapse of
Heroes.
Jeph Loeb and Jesse Alexander left the show despite having extensive background and experience with comic books and action/adventure shows like
Smallville and
Alias. Adding insult to injury, Loeb and Alexander went on to create
Day One, a new series for NBC that the network cut back to a miniseries before it even premiered.
Also, Bryan Fuller has left
Heroes twice, despite being one of the most creative minds of our generation with shows like
Dead Like Me,
Wonderfalls and
Pushing Daisies.
These examples are just a simple way of showing that NBC's problem isn't the creativity of its talent, it's the suit-wearing monkeys making the decisions. They'd rather fire some of the most inspired minds working on
Heroes than recognize that the problem is the man in charge is the same guy who created
Crossing Jordan. They'd rather lose Conan O'Brien than acknowledge that a graduate of Harvard who wrote for
The Simpsons and
Saturday Night Live might be one of the great comic geniuses of our time.
Instead, NBC kept Conan's predecessor around just in case and continues to run
Heroes, a show once nominated for Outstanding Drama Series at the Emmys, into the ground. Over the weekend,
Saturday Night Live made a joke that Chuck is NBC's only remaining hope. Seeing as how
Chuck (a show NBC nearly canceled last season) got 6.7 million viewers, better in the 8pm hour than
Heroes has done all season, maybe
SNL isn't so far off.
Where do you think
Heroes went wrong?
(Image courtesy of NBC)