It’s turning out to be a good year for Trey Parker and Matt Stone. Not only has their brainchild, South Park, been picked up for three more seasons, it has also picked up another Emmy for the episode, “Make Love, Not Warcraft.”
The episode, which first aired last year as part of the show’s tenth season, was hailed the most Outstanding Animated Program at this year’s Creative Emmy Awards, held on Saturday, September 8, at the Shrine Auditorium in Los Angeles. South Park was up against such shows as FOX’s The Simpsons, Nickelodeon’s SpongeBob SquarePants and Avatar: The Last Airbender and Cartoon Network’s Robot Chicken.
“Make Love, Not Warcraft” follows Cartman and his friends as they become obsessed with playing the popular online multi-player role-playing game, World of Warcraft. It parodies the typical behavior of game enthusiasts.
This is the second Emmy for Comedy Central’s South Park, although it has been nominated seven times. The first came in 2004, and interestingly enough, was for “Best Friends Forever,” an episode that featured the launch of PlayStation Portable.
South Park first debuted on the small screen in 1997, and was recently renewed for three more years. Parker and Stone have inked a $75 million deal with Comedy Central’s parent company, Viacom, and as part of that deal, the two will be entitled to half of the advertising revenues from the show.
The deal will help the South Park creators reclaim some of the revenues lost to illegal downloads and clips on the internet, as it will place the show on the forefront of the company’s digital media strategy. The company has also created an exclusive website, www.southparkstudios.com, where information from and associated with the show will be spread across other sites.
“The idea that we’re getting a little piece of it back, that’s kind of an amazing thing,” Stone told The New York Times. “People always ask us, ‘You own it, right? No? Why’d you sign that deal?’ And I have to say, ‘Because I was sleeping on my friend’s couch.’ ”
-Lisa Claustro, BuddyTV Staff Columnist
Source: Comedy Central, www.southparkstudios.com, New York Times
(Image Courtesy of Comedy Central)