Lost co-creator J.J. Abrams is messing with our heads again.  This time, it is the mysterious bit of trailer that preceded the box office hit film Transformers.  At first, the untitled bit of candid footage that appears to depict the beginning of some sort of giant monster attack was a completely unexpected and unknown commodity.  Godzilla?  Lost?  Voltron? Cthulu?  Even Paramount, the company thought to be backing it, wasn’t talking.  Now details have slowly began to leak out about the mysterious flick.

Your Take

Abe Lincoln said: People have been doing that. But they are not getting it. I found out already, it’s pretty funny when …

scott said: Oh and also, I’m surprised that no one really has done a frame by frame of the 1080i trailer. There is a t…

scott said: I hope it’s not Lost or Voltron… My money is on an obscure mythical beast or C’thulu. Lost = cheesy…

For starters, even though the trailer appears to be taking place in New York City, the film is actually being filmed right now in and about Los Angeles.  Once hiding behind the working title of Cloverfield and Clover, word is the Matt Reeves directed film is now shooting under the working title of Slusho, a fictional drink which has appeared in Alias, and has spawned a website, slusho.jp, that may be part of a viral marketing for the film.

The film is relatively low budget by today’s apocalyptic giant movie monster standards, coming in at around $30 Million dollars.  The cast includes actress Blake Lively (Gossip Girl), Mike Vogel (Grounded for Life), Lizzy Caplan (The Class), and Michael Stahl-David (The Black Donnellys).

Initially the trailer for the film could be found only in poor amateur recorded clips on YouTube and similar sites.  This week, however, the trailer was released mainstream and has begun popping up in higher resolution versions such as this one.

Initially, Abrams savvy fans began the search for a web-based alternate reality game that would shed some light on the story, and thought they’d found it with www.ethanhaaswasright.com.  Abrams himself later dispelled this rumor to Aint It Cool News.  At that time the slusho.jp site had yet to be found, and Abrams set the story straight by saying “For what it’s worth, the only site of ours that people have even FOUND is the 1-18-08.com site.”

Are there clues to the film’s story hidden in the surreal animation and annoyingly repetitive music of the site dedicated to the faux soft drink?  Time will tell.

– Jon Lachonis, BuddyTV Senior Writer
source: Aint It Cool News
(Image Courtesy of Paramount)


Senior Writer, BuddyTV