No longer a question of whether it’s a Deal or No Deal, as with the title of the game show he hosts, for Howie Mandel, the ink is dry on a contract as the face of Buy.com. The online retailer has tapped the Deal or No Deal star for a series of ad campaigns meant to boost this year’s holiday sales.
Buy.com is currently on an upswing, having posted four successive quarters of growth and earnings. The company appears to have turned things around from last year’s unimpressive numbers. According to its vice president for marketing, Howie Mandel was a seamless choice for their new advertising push.
“We took a survey and pretty much everyone we spoke to described him as a most likable person,” Wisot said. “Plus, he’s been familiar to a number of people for years because of his show biz experience, and comes off as warm and with a great sense of humor.”
“Howie is a trusted household figure and led the pack in a survey of favorite personalities conducted with Buy.com customers,” Neel Grover, Buy.com’s president/CEO agrees. “We give people the best deals online whether that’s on our site or pointing consumers to the lowest price available somewhere else. What better person to bring that message home than Howie Mandel?”
Wisot also revealed that Mandel was immediately excited when Buy.com first pitched their proposal to him. He added that Deal of No Deal‘s master of ceremonies even came up with concept for the commercial.
“He said, ‘Why don’t we go to a public place, a mall, and ask people what they’re looking for?’ “Wisot narrated.
Mandel’s contract with Buy.com is good for two years and will cover all major advertising media including print, radio, television and the internet.
“I actually had been telling people for free that they should shop on Buy.com so it is a pleasant surprise to get paid for something I already was doing,” Mandel has said.
-Rosario Santiago, BuddyTV Staff Columnist
Source: Adweek, Broadcast Newsroom
(Image Courtesy of NBC)