While fans were thrilled to see Supernatural return to the CW with brand new episodes a couple of weeks ago, they weren’t so happy about the timing. The show’s first new episode in over a month just happened to go up against the season premiere of a little show called Lost. The return of the Winchester brothers was seen by about three million viewers, and that number fell by about 390 thousand for the second episode. Now, in an effort to get the word out about the remaining installments of the series, fans have started a campaign entitled “Supernatural Will Not Get Lost.” The campaign has involved creating fan art promoting the series, as well as sending e-mails about the show to TV columnists and the CW.
Can the efforts of a dedicated group of fans help the criminally underrated CW show go up against one of the most buzzed about hits on television?
If there’s one thing I’ve learned about Supernatural fans, it’s that they’re a dedicated bunch of people. They will certainly do whatever it takes to get the word out about the Winchesters, and since I believe in the merits of Supernatural, I think they’re doing good work. It’s a show that isn’t watched by nearly enough people, and it’s also one that the CW doesn’t seem to promote very well. Somebody has to spread the word that these new episodes are airing, and the fans are the perfect people to do it.
Putting the few remaining episodes of the series on against Lost was an unfortunate move, though the CW had no way of knowing that ABC would move their juggernaut sci-fi series to Thursdays. I’m sure I’m not the only person who loves both shows, but has taken to watching Lost at 9pm and recording Supernatural to watch immediately after. This time shifted viewing certainly doesn’t help the show and probably accounts for its dip in the ratings. The sad fact is that both Lost and Supernatural are quality genre shows, and fans can only pick one to watch in that competitive time slot.
However, though reeling in new fans is always a good thing, there’s no sign that Supernatural is in any trouble. In our recent interview with creator Eric Kripke, he seemed positive about the show’s chance to come back for a fourth season. Maybe then the CW can put it in a more friendly time slot that has a bit less competition.
If you want to find out more about the “Supernatural Will Not Get Lost” campaign, you can check out WinchesterBros.com or Supernatural.tv.
– Don Williams, BuddyTV Staff Columnist
Source: WinchesterBros.com, Supernatural.tv
(Image courtesy of the CW)