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Judah Friedlander is a funny guy, and his comedic persona on
30 Rock is made even funnier by his constantly changing hats. The hats feature different slogans in every episode, usually in-jokes about his favorite movies or commentary on a wide range of social issues.
The concept of using a hat to express yourself is fantastic, but what makes it even more impressive is the hats are actually Judah Friedlander's designs. He creates his own hats and, somehow, has convinced
Tina Fey and the producers of
30 Rock that Frank should wear them in every episode. The hats are the perfect blend of self-expression and shameless capitalism, because , as an actor on
30 Rock, he gets paid to promote his own business because Friedlander sells the hats on his personal website.
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(Images courtesy of NBC)