Viral TikTok voice “yes king” has gone silent. Michael Willis Heard — the creator behind the Yes King sound and the @LoveAndLightTV persona — has died. His daughter, Mykel Crumbie, confirmed the news on Sunday, November 9, 2025 (ET), in an emotional Facebook post. Fans who searched “yes king guy dead,” “Michael Willis Heard passed away,” and “yes king died” flooded timelines with condolences.

What the family has said

'Yes King' Michael Willis Heard

Crumbie’s message was raw and specific. “My daddy man.. I’ma miss you so much king this is crazy to me and you really messing up the family with this one,” she wrote. She also addressed critics: “IDC who didn’t love my father and didn’t like his lifestyle and WISHED DEATH ON HIM! THIS WAS THE GREATEST MAN TO LIVE ON THIS EARTH!” In a longer note she added, “The love and compassion he had is unmatched. My dad came to everyone with LOVE and touched so many lives! I was a blessed girl, so blessed to have him as MY DAD! This is so hard for us as a family, but this too shall pass and we will grow stronger. I just know my dad is up in glory having an amazing time. I love you, Daddy. I am going to see you again, don’t worry about me.”

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Another tribute captured the same sentiment in fewer words: “papa, don’t worry about me.”

Who was Michael Willis Heard?

  • Name: Michael Willis Heard (aka Mike Heard; @LoveAndLightTV)
  • Hometown: Elyria, Ohio
  • Known for: Lifestyle and sexual‑wellness advice; viral affirmations “Yes King” and “Love yourself.”
  • Platforms: TikTok, Instagram (more than 38,000 followers cited), YouTube (around 11,000 subscribers cited), X.
  • Roles referenced over the years: life coach, counselor, spiritual mentor/pastor‑type figure; podcaster (“Kingz In Konversation”).

Why he was called “Yes King”

Yes King

The nickname came from a clipped exchange in an explicit video shared online in early 2023. In it, Heard asks, “Is that good?” and a partner replies, “Yes King.” The brief sound spread across TikTok as a meme, and the three syllables became the line most associated with him — the “yes king guy.”

Cause of death status (as of November 10, 2025)

The family has not released a cause of death. Several outlets repeated unverified claims circulated by other creators — including mentions of an asthma attack leading to a heart attack and reports of a coma/brain‑death scenario. These details remain unconfirmed by relatives or officials. We are noting them as unverified and will not state a cause until the family or medical records provide it.

Timeline and what’s verified

  • November 9, 2025: Mykel Crumbie posts the confirmation and photos (including from a hospital bed).
  • November 10, 2025: Coverage spreads across US‑trending pages and global entertainment desks; fans continue posting “Rest in peace, Yes King” and “Rip yes king man.”

Community reaction

Comment threads were filled with simple send‑offs — “You’ll always be the king” and “Long Live King” — alongside personal stories from followers who leaned on his “love yourself” mantra.

Words and phrases people are searching

Reports and social posts include phrases that readers may also encounter while looking for updates: “yes king guy dead,” “yes king dead,” “mike heard death,” “Michael Willis Heard passed away,” “loveandlighttv died,” and “loveandlighttv yes king.” All of these refer to the same creator, Michael Willis Heard.

Editors’ note

This is a developing story. At press time, no official age or cause had been confirmed by family members. Conflicting figures, such as “52,” appear in some write‑ups, but those numbers are not sourced to the family. We will update if the family posts new information.

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