The Summer I Turned Pretty has become a major hit for Prime Video, but recent controversy has sparked a strong reaction from both the streamer and the series’ creator. On August 28, 2025, Amazon publicly urged fans to “act normal” after reports surfaced of online harassment targeting members of the young cast. The company’s unusual statement highlights the growing concern over toxic fandom behavior surrounding the show.
Prime Video’s The Summer I Turned Pretty is currently in its third season, adapted from Jenny Han’s bestselling novels. While the series has attracted millions of devoted viewers, its passionate fanbase has also been accused of crossing the line. According to Variety, cast members like Lola Tung, Christopher Briney, and Gavin Casalegno have been subjected to social media bullying tied to their characters’ storylines and romantic arcs.
Jenny Han Speaks Out
Jenny Han, who created the series and serves as executive producer, responded firmly to the situation. In a statement shared after Amazon’s appeal, she condemned fans who blur the line between fiction and reality. “The cast shouldn’t have to endure harassment because of the roles they play,” she said, urging viewers to separate on-screen drama from real life. Han emphasized that the show thrives on strong emotions but that hostility toward actors is unacceptable.
Amazon’s Response to Fan Behavior
Amazon’s unusual callout wasn’t just a press note—it was a direct acknowledgment of the backlash that had gained traction online. In its August 28 announcement, the company asked fans to treat the young cast with respect, reminding audiences that the actors are not their characters. The message reflects a growing concern across Hollywood as fandoms increasingly spill into harassment campaigns.
Why It Matters
The backlash raises important questions about fan engagement in the age of social media. Passionate followings help fuel streaming hits like The Summer I Turned Pretty, but when enthusiasm turns hostile, it can damage both the talent involved and the broader community. With Prime Video publicly stepping in, the situation highlights how streamers may need to take a stronger role in moderating fandom culture moving forward.
For now, Jenny Han and Amazon have united in their call for fans to celebrate the story without targeting its stars. Whether this approach helps cool tensions remains to be seen, but it’s clear that the debate over fandom behavior is only getting louder.
As The Summer I Turned Pretty continues on Prime Video, the streamer and cast are reminding audiences that fictional drama belongs on screen—not in the lives of its young actors.
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