The Voice is back for its 28th season, and this year comes with fresh energy, a few surprises, and a clever twist courtesy of new coach Reba McEntire. The Queen of Country is making her presence felt in ways no one expected — and it might just give her the edge when the show returns Monday, September 22, 2025, at 8/7c on NBC and Peacock.
Reba McEntire’s Unexpected Strategy
Joining returning coaches Snoop Dogg, Niall Horan, and Michael Bublé, McEntire faces tough competition in Season 28. To boost her chances of recruiting Artists, she turned to an unusual tactic: fans — and not just the ones cheering in the studio. A large section of the audience will be equipped with paper fans featuring McEntire’s face, ready to wave in support whenever she’s trying to win over contestants. It’s both a playful gimmick and a visual reminder of her star power.
The trailer for the new season showed this strategy in action. At one point, Horan jokingly shouted at the fan-waving crowd, “Put them down!” while Snoop Dogg, half-laughing and half-surprised, admitted, “When I say she got fans, she got fans.” The moment cemented McEntire’s fun approach, balancing her country legend status with a little humor to stand out in the crowded lineup of coaches.
Carson Daly Gets New Power
The surprises don’t stop with McEntire. The trailer also revealed a brand-new feature called the “Carson Callback,” which could reshape how the competition unfolds. Longtime host Carson Daly teased the rule at the end of the preview, explaining, “Sometimes I see great singers fall through the cracks. And I’ve never been able to do anything about it — until now.”
While the details remain under wraps, the Carson Callback appears to give Daly the authority to bring an eliminated Artist back into the contest. This twist not only gives the host unprecedented influence but also raises the stakes for contestants who might think their journey is over. Fans will learn exactly how this rule plays out when the season begins later this month.
What to Expect in Season 28
With Reba McEntire joining the coaches’ panel and wielding both humor and strategy, alongside the introduction of the Carson Callback, The Voice Season 28 promises to be one of the most unpredictable yet. Between the celebrity coaches’ rivalries, McEntire’s creative fan support, and Daly’s new power, viewers can expect plenty of competition drama and memorable performances.
Whether McEntire’s “army of fans” helps her secure a win, or Daly’s new role changes the dynamics entirely, one thing is clear: The Voice continues to find fresh ways to keep audiences engaged. Tune in on September 22 to see it all unfold.
For more on the coaches and episodes, check out BuddyTV’s The Voice hub.
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