Big MSNBC news: the cable channel is rebranding as MS NOW as part of a corporate split from NBCUniversal into a new company called Versant. The new name is slated to roll out by the end of 2025.
What does “MS NOW” stand for?
According to internal memos and executive briefings, “MS NOW” is an acronym for “My Source for News, Opinion, and the World.” The change is intended to convey a distinct identity for the network’s blend of news and opinion programming.
Goodbye, Peacock logo
As part of the rebrand, the channel will drop the iconic NBC peacock mark and adopt new on-air graphics. Executives frame this as a move to differentiate the network from NBC News following the corporate separation.
Why change the name now?
Versant leadership says the rename helps clarify the brand as the cable networks exit NBCUniversal. It also aligns the channel more tightly with its opinion-forward lineup while NBC News continues as a separate newsgathering operation.
How will the programming change?
Day-to-day viewing shouldn’t shift much. Leadership indicates the editorial mission remains the same, with familiar shows and voices continuing under the new banner.
What about The Rachel Maddow Show?
Rachel Maddow remains a key face of the network, and coverage of the rebrand underscores that flagship franchises like The Rachel Maddow Show will continue under the new name.
Viewer reaction so far
Online response has been mixed to skeptical, with social posts poking fun at the acronym and the new logo concept. Even so, the company is pressing ahead with a national marketing campaign tied to the rollout.
Quick FAQ
- Old name: MSNBC → New name: MS NOW (by the end of 2025).
- Meaning: “My Source for News, Opinion, and the World.”
- Logo: Peacock retired; new visuals to debut with rebrand.
- Ownership context: Part of a spinoff to media company Versant.
What do you think of the MS NOW name change—smart reset or confusing rebrand? Check more BuddyTV news
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