Netflix has dropped the first official trailer for House of Guinness, the upcoming historical drama from Steven Knight, best known for creating Peaky Blinders. The series promises a sweeping look at the Guinness dynasty, exploring the ambition, rivalries, and power struggles that shaped one of the world’s most iconic brewing families.
What the Trailer Reveals
The trailer introduces the death of Sir Benjamin Lee Guinness and the inheritance split between his sons, Edward and Arthur. This decision leaves their siblings, Benjamin and Anne, cut out of the brewery fortune, setting the stage for conflict within the family. A voice warns that the Guinness children are “weak and divided,” signaling that outsiders are ready to exploit their turmoil. Visuals of Dublin unrest, the black Guinness flag planted on American soil, and looming threats of violence hint at the global scope of the drama.
Steven Knight’s Vision
In an interview with Netflix Tudum, Knight emphasized that the show isn’t just about beer but about “a family that changed the world.” He described the Guinness story as one of ambition, resilience, and faith, tying directly into the family motto, Spes mea in Deo (“My hope is in God”), which also appears in the trailer. Knight, who has built a reputation for gritty period storytelling, aims to bring the same intensity and authenticity that made Peaky Blinders a global hit.
Cast and Premiere Date
According to People, the cast includes a mix of established and rising actors, though Netflix has yet to release the full lineup. Early glimpses showcase performances that promise both family tension and sweeping romance. Deadline confirms that House of Guinness will premiere globally on Netflix on September 25, 2025, placing it firmly in the platform’s fall slate of prestige dramas.
Why It Matters
House of Guinness is shaping up to be more than a family saga; it’s a story about legacy, power, and the price of ambition. For Netflix, it represents another high-profile partnership with Steven Knight, while for viewers, it offers the chance to dive into a turbulent chapter of history told through the lens of one of Ireland’s most famous families. With its combination of lavish production, sharp dialogue, and historical intrigue, the series looks poised to capture audiences worldwide when it debuts later this month.
Fans eager for their next historical obsession should mark September 25 on their calendars. House of Guinness is ready to raise a glass to drama, betrayal, and the enduring weight of a legendary name.
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