On June 19th, 14-year-old singer and actress Miley Cyrus was in New York at the Licensing International Expo to promote the Hannah Montana brand. One of the highlights was a sneak peek at her new clothing line which will be available this coming Fall.
In true Hannah Montana style, the presentation was not a typical fashion show, but a dance production! The dancers were dressed in the new Hannah Montana brand of clothing, as was Miley herself.
The sparkle-heavy brand will feature clothing, accessories, home decor and even electric guitars, but only a few of the clothing items will actually feature Hannah Montana logos, pictures and references.
Donna Sheridan, vice president and general manager of apparel, footwear and accessories for Disney Consumer Products expressed that the brand will focus on fashion and not rely on excessive use of logos. “It’s not a costume. A tween girl isn’t doing dress up, they want to look like they could be Hannah Montana’s friend,” Sheridan stated. “This is a fashion line.”
The market for the Hannah Montana items will be geared towards 9- to 14-year-old children who rely on their parents to buy their clothes and accessories, so the collection will aim to be trendy, fashionable, and age appropriate, without crossing the line to sexy.
Other Hannah Montana brand products coming this Fall include two new video games. For the Nintendo Wii, there will be Hannah Montana: Spotlight World Tour where players can design Hannah’s concerts and can use the Wii controller to dance with her on stage. This game will sell for $49.99 and will be available in October 2007.
Hannah Montana: Music Jam is a new game for the Nintendo DS that will allow players to live the dual-life of Miley Stewart/Hannah Montana and pursue the dream of becoming a pop star. Players are challenged to master various instruments while competing with another pop-star. This game is also scheduled to be released in October 2007 and will be priced at $29.99
– Amy J. Johnston, BuddyTV Features Writer
Sources: Disney Consumer Products, Nintendo
(Photo courtesy of Disney Consumer Products)