With six days until premiere week officially gets under way, TiVo’s rankings of the shows people anticipate most this season offer few surprises. Fox shows that have already launched are high on the list.
TiVo’s top-25 countdown shows that its 4.4 million homes have opted to “Season Pass” or record every episode of a program. Leading the charge: ABC’s “Desperate Housewives” and “Grey’s Anatomy.” Fox’s “House”–which has already launched–and ABC’s “Lost,” CBS’ “CSI” and “CSI: Miami” follow. All six finished last season in the top 10 among adults 18-to-49.
Two other lower-rated but already-launched Fox shows–“Prison Break” and “Family Guy”–are in the top 10, while the FX cable hit that started its new season a week ago, “Nip/Tuck,” is ranked ninth.
The good news for NBC is that “ER,” which has faded in recent years, is ranked 10th.
While it’s difficult to gauge how effective networks’ preseason marketing campaigns are, the TiVo rankings shed some light on which shows garner the most buzz. Of special concern for the networks–no new show–not the much-hyped “Studio 60” on NBC or “Ugly Betty” on ABC–made the top 25. Then again, many people have TiVo in order to skip ads. The networks’ most effective marketing weapons are on-air promos, which are susceptible to being zapped along with other spots.
Historically, how accurate are Tivo’s pulse readings? Plenty. Last seasons second string included many shows such as Invasion, Surface, and many other well hyped network tentpoles that found themselves in the cancelled box this fall.