Big Brother UK 2025 launches in the U.K. on Sunday, September 28, 2025, at 9:00 p.m. BST on ITV2 and streams free on ITVX. That’s 4:00 p.m. ET in America/New_York. Big Brother UK returns for a new season on ITV with AJ Odudu and Will Best back to front the live launch and nightly action. Journalist Caroline Preece notes, “The new series launches with a live show on Sunday, Sept. 28, at 9 p.m.” and also that “No U.S. broadcaster has been announced.”
For viewers who prefer a catch-up after the live broadcast, NationalWorld reporter Matthew Mohan-Hickson confirms the opener “is due to start at 9pm” and that “the episode will run for approximately 90 minutes,” concluding at about 10:30 p.m. BST (5:30 p.m. ET). He also states that the launch “will also be repeated on ITV1 tonight (September 28)” and that the repeat “is due to start at 10.15 pm” — which is 5:15 p.m. ET.
Release date & how to watch
The civilian series begins on September 28, 2025. ITV broadcasts the show on ITV2 and streams it on ITVX with a free account. Caroline Preece spells it out for premiere night: “Watch Big Brother 2025 free in the U.K.: ITV2 and ITVX at 9 p.m. on Sunday, Sept. 28.” Episodes are “available to stream free of charge every night (except Saturdays)” on ITVX for licence-fee payers. If you’re traveling, a reputable VPN can help you access your usual U.K. apps; Tom’s Guide cites NordVPN in its walkthrough for speed and reliability. There is still no confirmed broadcaster for the U.S., Canada or Australia as of September 28.
Tonight’s schedule at a glance (converted for America/New_York)
- Live launch: 9:00 p.m. BST (4:00 p.m. ET) on ITV2 / ITVX.
- Live & Late companion: immediately after the launch on ITV2 (U.K. schedule).
- Repeat on ITV1: 10:15 p.m. BST (5:15 p.m. ET).
NationalWorld’s coverage also confirms that the Big Brother: Live Stream “air[s] seven nights a week exclusively on ITVX,” which means late-night feeds are back after Live & Late wraps.
Where to watch outside the U.K.
Preece’s guide clarifies the international situation: “No U.S. broadcaster has been announced.” Viewers from the U.K. traveling abroad can log into ITVX with a VPN and pick a U.K. server. Tom’s Guide recommends setting up your ITVX login ahead of time and offers practical steps for connecting to a U.K. location via a VPN. It also reiterates that a free ITVX account is sufficient to stream the show in the U.K.
Hosts and format
AJ Odudu and Will Best return as hosts for the live launch, nominations, and evictions coverage on ITV2. The nightly aftershow is listed by NationalWorld as “Big Brother: Live & Late” on ITV2. Right after the post-show, ITVX carries the Big Brother: Live Stream deep into the night.
The cast of Big Brother UK 2025
Expect the complete line-up during the live show on ITV2 and ITVX tonight. Housemates announced thus far:
Gani
Occupation: Restaurant Manager
Age: 39
Hometown: Bromley, UK (from Chennai, India)
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Cameron
Occupation: Farmer
Age: 22
Hometown: Somerset, UK
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Nancy
Occupation: Gamer
Age: 22
Hometown: Glasgow, Scotland (from Naples, Italy)
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Caroline
Occupation: Retired PR Professional (Kylie, The Who, Dionne Warwick)
Age: 56
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Zelah
Occupation: Personal Trainer
Age: 26
Hometown: South London, UK
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Teja
Occupation: Cleaning Service
Age: 18
Hometown: Bristol, UK
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Emily
Occupation: Political Events
Age: 25
Hometown: Northampton, UK
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Marcus
Occupation: Mechanical Engineer
Age: 22
Hometown: Manchester, UK
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Tate
Occupation: Business Owner & Fitness Coach
Age: 27
Hometown: Falkirk, Scotland
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Elsa
Age: 21
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Sam
Occupation: Zumba Instructor
Age: 27
Hometown: Skipton, UK
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Jenny
Age: 20
Hometown: Derry, UK
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Why this season matters
Big Brother UK returns for a new season on ITV with its most accessible streaming plan yet. Premiere night is free to watch in the U.K. on ITVX, with a same-night repeat on ITV1 and the Live Stream reinstated “seven nights a week.” The result is a nightly loop of broadcast, analysis on Live & Late, and all-night feeds on ITVX. That’s a lot of Big Brother — and it points to a confident reboot era.
Checklist for fans (U.K. & abroad)
- Create or confirm your ITVX login before the 9:00 p.m. BST premiere.
- If you’re traveling, connect to a U.K. server on a reputable VPN (Tom’s Guide highlights NordVPN).
- Plan for the ITV1 repeat at 10:15 p.m. BST if you miss the live show.
- Stick around for Big Brother: Live & Late and the overnight Live Stream on ITVX.
Final word — and when to come back
Everything above reflects the facts available by Sunday, September 28, 2025, in America/New_York. Once ITV introduces the housemates during the live show, we’ll update with the complete cast list, ages, and occupations. For now, lock in the start time, sort your ITVX login, and get ready for AJ Odudu, Will Best, and the return of all-night feeds.
Which Housemate do you want to give an Evil Eye? 👁️
Vote now: https://t.co/dKUBHFdEG6 pic.twitter.com/PoXVfSPkYI
— Big Brother UK (@bbuk) September 28, 2025
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