Since its debut in 2000, Big Brother has crowned dozens of champions with vastly different strategies, from competition dominance to masterful jury management. With Season 27 concluding in late September 2025, speculation is running high that CBS could be setting up the franchise’s first-ever All-Winners Season.

Social Media Sparks Speculation

Fans ignited rumors after the official Big Brother Instagram highlighted former champions Chelsie Baham, Rachel Reilly, Ashley Hollis, Taylor Hale, and Derrick Levasseur together with the caption “Look at all these winners,” paired with the hashtag #allwinners. The timing led many to believe CBS was hinting at a future winners-only season.

 
 
 
 
 
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“WAIT. The Big Brother IG is teasing an all winners season!!” one fan exclaimed on X, noting the network’s Easter Egg style teasers after the Mastermind twist. Fans vowed not to miss any potential clues going forward.

Ashley Hollis’s Season 27 Victory

The most recent winner, Ashley Hollis, a 25-year-old attorney, solidified her place in the possible All-Winners discussion by defeating Vince Panaro with a decisive 6–1 jury vote in the Season 27 finale on September 28, 2025. Hollis carefully timed her competition wins, taking the first Power of Veto and the final Head of Household, while concealing her legal background until the end. Her finale speech emphasized that she “won when she needed to win,” showcasing how social timing can outplay brute force competition wins.

 
 
 
 
 
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Fan-Favorite Winners Who Could Return

Speculation has already produced dream rosters of potential contestants. Names that frequently surface include:

  • Taylor Hale (Season 24) – Rose above early targeting, secured “America’s Favorite Houseguest,” and proved a balanced competitor and strategist.
  • Jag Bains (Season 25) – Excelled in veto challenges and blended strength with negotiation skills.
  • Chelsie Baham (Season 26) – Won by a unanimous 7–0 jury vote, a rare achievement that demonstrated widespread respect for her game.
  • Nicole Franzel (Season 18) – Known for her endurance in the game and her strategic but social balance.
  • Dan Gheesling (Season 10) – Regarded as one of the best to ever play, with iconic jury management and deception strategies.

Challenges of an All-Winners Season

Bringing back only champions could radically reshape the game. Each player already knows the mechanics and how to sway a jury. This could make for nuanced gameplay but also introduce reputational baggage and fan-influenced biases. Producers would need to carefully manage twists to prevent any single player from leveraging outside knowledge or history for an unfair edge.

What’s Next for Big Brother?

CBS has not officially confirmed an All-Winners season. The hints may simply celebrate past champions rather than foreshadow the next installment. Still, the possibility excites the fanbase, with some already imagining alliances like Rachel Reilly and Ashley Hollis teaming up again. If realized, a season of returning champions would be one of the most competitive and unpredictable chapters in Big Brother history.

Related: Big Brother 27 Finale: Ashley Hollis Wins With a Decisive 6-1 Jury Vote

Until an announcement comes, speculation remains part of the fun. But if CBS follows through, Big Brother: All-Winners Season could be the boldest move the franchise has made since its launch 25 years ago.

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