The Big Brother 27 Finale delivered a dramatic conclusion on October 1, 2025, crowning 25-year-old Illinois attorney Ashley Hollis as the champion. Hollis clinched the title by defeating Vince Panaro with a commanding 6-1 jury vote after winning the final Head of Household challenge against Morgan Pope. She then made the bold decision to face Panaro instead of her ally Morgan, explaining, “You two have both played amazing games, different games.”

A Breakdown of the Finale

The final competition between Hollis and Pope determined who would reach the last showdown. Hollis prevailed and chose Panaro, setting up a tense finale. Out of the jury, only Morgan Pope voted for Vince, leaving Hollis with the overwhelming majority and the $750,000 grand prize. However, after federal and state taxes, her take-home could be around $472,500, assuming the 37% federal tax bracket applies.

Vince Panaro’s Personal Drama

While Panaro secured second place, questions surrounded his personal life. His girlfriend, Kelsey, was noticeably absent from the finale, and she had stopped sending letters during his time on the show. Speculation about a romance between Panaro and Morgan Pope surfaced, but Panaro clarified that their connection was strictly platonic.

America’s Favorite Houseguest

Keanu Soto was crowned America’s Favorite Player, walking away with $50,000 in prize money. Meanwhile, the finale also revealed that Jessie, Frankie, and Eric—former contestants—had been operating as a mastermind team, settling old scores from prior games.

Where to Watch Big Brother

Big Brother remains accessible to fans nationwide through CBS and local affiliates such as Channel 5 in Phoenix. Episodes are also available via Paramount+, which offers two subscription tiers: Essential at $7.99 per month ($59.99 yearly) with limited ads, and Paramount+ with Showtime at $12.99 per month ($119.99 yearly) for ad-free viewing except on live TV and select programs.

Related: Big Brother 28: What We Know — And What’s Still Up in the Air

Conclusion

The Big Brother 27 Finale cemented Ashley Hollis as a standout winner in franchise history, securing both victory and respect. With Panaro’s future uncertain and Soto celebrated by fans, the season’s ending set the stage for what lies ahead in the ever-evolving world of Big Brother.

 
 
 
 
 
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