VH1's Flavor of Love is a celebreality dating show where Flavor Flav of the rap group Public Enemy is on his quest to find love. Similar to The Bachelor, Flavor Flav eliminates the women one by one through various challenges, presenting the surviving girls clocks to wear around their necks at the clock ceremony. The 20 single women try to vie for Flav's affection while his bodyguard and chauffer Big Rick, Flav's mother, and former romantic partner, Brigitte Neilsen help him find his one true love.