10 Years Younger takes a person and displays them in a glass case on a busy Los Angeles street-corner. As passers-by make guesses on the subjects age, and make fashion criticisms, ace designers and makeup-artists take notes. 10 Years Younger ’s Glam squad then goes to work with the latest non-surgical procedures to transform the subject, ultimately sticking them out in front of the same crowd in search of an estimate of 10 Years Younger.