BuddyTV ("BuddyTV") is committed to protecting its users' privacy. This Privacy Policy (the "Privacy
Policy"), as set forth below, covers buddytv.com (”buddytv.com” or the "website") and applies solely to
information collected on buddytv.com . Please read this Privacy Policy to understand how we will treat
personally and non-personally identifiable information we collect on buddytv.com. This Privacy Policy may
change from time to time, so please check back periodically.

What personally identifiable information is collected from me?

We recognize the importance of protecting the privacy of personally identifiable information collected
about visitors to the Site. Except with respect to certain designated elements of the Site that require
registration, you can use buddytv.com without divulging any personally identifiable information, including
your email address. The Site does not collect personally identifiable information about you unless you
expressly provide such information to us on a voluntary basis. For example, you may provide your personally
identifiable information to complete contest entry forms, to complete your registration on the Site or the
various services offered on the Site, including community postings such as the buddytv.com Community, chats
and bulletin boards. Except as described below, in those instances in which you "opt-in" to receive offers
directly from our third party partners, such personally identifiable information will never be shared with
third parties outside of BuddyTV and its affiliated companies or third party vendors acting on their
behalf.

We may, from time to time, give you the opportunity to receive special offers, such as newsletters, email
reminders or special discounts, directly from companies with which we partner. In order to take advantage
of these opportunities, you must affirmatively authorize us to share your personally identifiable
information with these third party partners; we will never share such information unless you specifically
"opt-in" to receive such an offer from one of our partners. Similarly, as part of certain sweepstakes
entries we may also give you the opportunity to sign up to receive special offers from our advertising
partners. Again, during the entry process, your information will be shared with our partners only if you
take specific action to indicate that you would like us to do so.

You may choose to provide us with the certain personally identifiable information when using the Site or
the
various services offered on the Site, including:

* Your name
* Your home contact information (physical address and/or phone number)
* Online contact information (email address)
* Your login information

In addition, at times, we may ask you to provide non-personally identifiable information about yourself that
may be linked with your personally identifiable information you provide. Provision of this information is
optional. Such information includes:

* Gender
* Preferences (what you like or dislike)
* Survey answers (votes and ratings of TV shows)

What non-personally identifiable information is collected automatically?

We automatically collect certain non-personally identifiable information from you to optimize our web pages
for your computer such as

* clickstream information (internet protocol ("IP") address, internet service provider, platform type,
date/time stamp) http protocol information (last URL requested and browser type)
* interaction information (browser interaction such as when the mouse moves over an image)
* computer information (computer and browser information)
* search terms (search text)

We may use such non-personally identifiable information for internal purposes, including, but not limited to,
improving the content of the Site and the services offered on the Site. (See "How is my information used?")

How is my information used?

We will use personally identifiable information that you submit to the Site for the purposes for which you
submitted it. At the time you provide personally identifiable information, you have the option of instructing
us not to send you our special email offers, and of affirmatively consenting to receiving email offers about
our partners.

We may disclose personally identifiable information when required by law or when we have a good faith belief
that such action is necessary to comply with a current judicial proceeding, court order, government
investigation or legal process.

We may use non-personally identifiable information collected on the Site to enhance the Site and our product
offerings, to maintain and secure the Site, and to understand the interests of Site visitors. Generally, we
use non-personally identifiable information to analyze trends, administer the website, and gather information
for aggregate use (IP addresses are not linked to personally identifiable information).

We may also use the statistical compilation and aggregation of non-personally identifiable information and
may provide such information to third parties for marketing, advertising or research purposes.

We may also disclose your personally identifiable information to any third party as we, in our sole
discretion, believe necessary or appropriate, in connection with a merger or consolidation with such third
party or the sale of some or all of our assets, provided that such third party agrees to comply with the
then-current version of this Privacy Policy.

How is my information kept secure?

We maintain commercially reasonable safeguards to ensure the security, integrity and privacy of personally
identifiable information submitted to our Sites, and we periodically review and update security measures in
light of current technologies.

Profile Preferences

You may change your personal profile preferences on the site at any time.

Email Policies

By default, we send a weekly and sometimes bi-weekly newsletter updates regarding TV news stories, new
features, and updates from BuddyTV. We also send a variety of notification emails pertaining to your
profile and your friends interactions with the site. You have full control over which emails you wish to
receive, simply go to “My Profile” and edit your preferences.

Inviting Friends

BuddyTV is more fun with friends! The site is a community site made up of friendly TV lovers and is
intended to be shared with friends; however, it is completely optional to invite friends.

When inviting friends, we will send an email to the addresses you enter indicating it is a message from
you so that they know it is coming from you. If a friend does not respond, we may send one or two reminder
messages on your behalf.

As an added convenience, BuddyTV offers the ability import address books from Hotmail, Yahoo, Gmail, and
AOL. We access the address book only once for the sole purpose of retrieving your friends’ information so
that you can select who you would like to invite. We do not store any login details or use them for any
other purpose than to retrieve your contacts. We never invite contacts that you do not explicitly select
and no emails will be sent to your friends other than the invite email unless they register to join BuddyTV.

What are cookies and how are they used by the Sites?

Cookies are files that a web site places on an individual's hard-drive for record-keeping purposes. Cookies,
which are an industry standard used by most web sites, can facilitate a user's ongoing access to and use of
a site.

Our cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely
assigned to you, and can only be read by a web server in the domain that issued the cookie to you. We will
not share or sell non-aggregated information contained within cookies with any third party. The cookie
itself does not contain any personally identifiable information.

If you do not want information collected through the use of cookies, there is a simple procedure in most
browsers that allows you to deny or accept the cookie feature, but you should note that cookies may be
necessary to provide you with such special features as customized content delivery. Cookies can be removed
from your computer by following Internet browser "help" file directions.

What do I need to know about third party sites, co-branded sites, and BuddyTV's online business partners?

We have established relationships that allow visitors to the Site to go directly to sites operated by third
parties. Some of these sites may be co-branded with our logos; however, they are not operated or maintained
by BuddyTV. We are not responsible for the content or practices of web sites operated by third parties that
are linked to the Site. These links are meant for the user's convenience only. Links to third party sites do
not constitute our sponsorship, endorsement or approval of the content, policies or practices of such third
party sites. Once you have left the Site via such a link, you should check the applicable privacy policy of
the third party site.

We may use third parties to manage sweepstakes, games, contests, chats or other features, and these parties
may have access to personally identifiable information submitted by visitors who participate in those
activities.

Does BuddyTV use Third Party Ad Servers?

We use third party advertising companies and advertising networks to deliver advertisements on the Site.
These companies may use cookies, web beacons, clear .gifs or similar technologies to help present such
advertisements, and to help measure and research the advertisements' effectiveness. The use of these
technologies by these companies is subject to their own privacy policies and is not covered by this Privacy
Policy. If you would like more information about this practice please visit www.networkadvertising.org.

Does BuddyTV collect personally identifiable information from children?

We ask that all parents spend time with their children and monitor what sites their children are visiting.
We do not knowingly collect personally identifiable information from children under the age of 13. We also
suggest that no children under 18 submit personally identifiable information to any game, membership,
contest or promotion that we might host without first obtaining a parent's consent. Our Site is not intended
for use by and is not directed to children.

Changes to this Privacy Policy

We will occasionally update this Privacy Policy. When we do, we will also revise the "last updated" date at
the bottom of the Privacy Policy. For material changes to this Privacy Policy, we will notify you by placing
a prominent notice on the Site.

Contact Information

If you have any questions or comments about this Privacy Policy, please contact us at:

BuddyTV Customer Service
190 Queen Anne Ave. Suite 280
Seattle, WA 98109
USA

E-mail: privacy@buddytv.com

Last Updated on January 21st, 2008