PETA, the world's biggest youth animal rights group, has recruited Miami Ink star Ami James to appear in its latest ads against the fur industry. In the ad, the 35-year-old tattoo artist can be seen showing off his amply inked body next to the clever tagline, “Ink, Not Mink.”
James unveiled the ad last Thursday at the Love Hate Lounge, a South Beach bar that he co-owns with Miami Ink costar and fellow tattoo artist Chris Nunez. To further show his support for Peta2's fight against fur, he has implemented a policy banning fur at the club, which he renamed “Love Animals, Hate Fur” for the night, and designed a special tattoo for the organization.