A driving force in advertising and the entertainment business, Linda Kaplan Thaler is best known for her work on innovative, touching and relevant commercials. A lot of her work has influenced the pop culture landscape of America. She has authored and composed numerous creative campaign jingles for the industry’s leading companies. She has worked on the Toys ‘R’ Us tune “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” and Eastman Kodak’s “Kodak Moments.” She has obtained 13 Clio Awards, two of which were for Best Original Music and Lyrics.
Linda Kaplan Thaler is known as the Chief Executive Officer and Chief Creative Officer for The Kaplan Thaler Group, which she founded in 1997. It has been named one of the fastest growing agencies in New York and is applauded for its unique approach to its projects. Some of KTG’s clients include Revlon, Procter & Gamble’s Clairol Herbal Essences, Continental Airlines, Pfizer, Office Depot, Outback Steakhouse and the American Red Cross. Prior to her work in KTG, Linda Kaplan Thaler led creative teams and held high positions at Wells Rich Greene BDDP and J. Walter Thompson. She has also expanded her horizons, signing on as host to the television series Making It Big for the Oxygen network. She created a promotional campaign to launch the show, winning the 2006 Gracie Allen Award for Outstanding Commercial Campaign. She was also given a chance to be an advertising expert for Donald Trump’s reality series The Apprentice. Another of her achievements is co-writing a book titled BANG! Getting Your Message Heard in a Noisy World. The marketing book debuted on Wall Street Journal as a best-selling business book and has received positive reviews as well. Linda Kaplan Thaler continued her success by appearing on the CBS reality game show Jingles. She will be the advisory panelist for the program, with Survivor’s Mark Burnett as host.