Marketing genius Julie Roehm is known for her ability to come up with new ways to reach customers, establishing herself in the industry. She has made history in the business world, creating innovative and high-profile campaigns for well-known names like Ford, Chrysler and Wal-Mart. She was the director of marketing communications for the Chrysler Group, working on the Dodge and Jeep brands as well. Some of her responsibilities for the company include auto shows, sponsorships, interactive media and gaming, and other advertising areas.
Julie Roehm is famed for her successful efforts in transforming the marketing industry’s perception and consciousness in the areas of media mix and stale industry practices. She has become the master of a customer-centered approach, focusing on finding effective ways to reach the emotions of the targeted audience. In 2004, she was awarded the title of Marketing All-Star by Automotive News, Automotive Marketer of the Year by Brandweek and Working Mother's Top 25 Women of 2004. She was soon initiated into the AAF Advertising Hall of Achievement for outstanding performance in her field. She was also in the Automotive Hall of Fame and became one of the Top 100 Most Influential Women in the Automotive Industry. Roehm also received the University of Chicago’s Graduate School of Business “Distinguished Alumni” award. She has also held the position of Director, Marketing Communications at DaimlerChrysler and Ford Motor Company. She was also the SVP Marketing Communications at Wal-Mart. Roehm is also the founder of Backslash Meta LLC. In November 2005, she was named Interactive Marketer of the Year by Ad Age, and was runner-up Corporate Media Executive of the Year for the Delaney Report. Her impressive credentials and talent for campaigns have also managed to make her the advisory panelist in the CBS reality game show Jingles, hosted by Mark Burnett of Survivor.