26-year-old Joel Rush does have the name of a movie star. The imaging software salesman from Tampa, Florida is a self-confessed party-guy who shamelessly declares that she married his wife only because she is as "hot" as her. He says he already acts as a celebrity so it's only a matter of time before he does become one. He admits that he can be !$#!#y, and that he only surrounds himself with hot people. However, his soft side will surface if you ask him about his grandpa.

Rush stars in the ABC reality show True Beauty that puts the spotlight on ten people who are beautiful on the outside who'd try to see if they have what the show calls "true beauty" - beauty on the inside.