Daymond John is seen to have helped revolutionize the sportswear industry in the 1990s. He founded and is now the president and CEO of sportswear and gear company FUBU. The success of the company has blazed the trial for other mainstream apparel companies to market to the youth. Born in Brooklyn, New York, he grew up in a single-parent household during the 1970s. Growing up, his mother worked as a flight attendant for American Airlines.
John made his debut in the apparel market when he wanted a tie-top hat but was put off by the price. He then asked his mother to teach his how to use a sewing machine. He later on started making tie-top hats in the morning and sol them on the streets of Queens at night, one day selling as much as $800 worth of hats. They soon created a distinctive logo and started sewing it on hockey jerseys, sweatshirts, and t-shirts. In 1993, he and his mother mortgaged the home they owned for $100,000 in start-up capital. In a trade show in Las Vegas, he got back with $300,000 worth or orders, soon earning a deal with New York City-based department store chain Macy’s. In 1998, FUBU achieved $350 million in revenues.
In 2007, John wrote his first book called Display of Power: How FUBU Changed a World of Fashion, Branding, and Lifestyle, named one of the best business books in 2007 by the Library Journal.