Frasier tries to make a good impression on the new station owner and ends up becoming his mentor. The guy is a young Sillicon Valley billionaire who has more money than society expertise, and seeks from Frasier the help he needs to enter the high society lifestyle without embarrassing himself. But Frasier sees his dream job go down the drain when Todd starts copying everything about him, his clothes, his furniture etc. Frasier then decides that perhaps he should be the one changing styles, but doesnt find anything that relates to him as much as his old furniture. Lastly, Frasier receives the worst news of all, Architectural Digest is doing a cover story on Todds apartment. Meanwhile, Niles struggles to be a royal pain in the ass in front of Mels society friends, as a part of her deal to give him the divorce, but his bad behavior actually brings good results and only makes him look even better for her friends.