Even though
True Blood has a solid fanbase and plenty of attention from critics, HBO has decided to increase the hype. With the numerous promos and its viral ad campaigns, you'd think they'd run out of ideas to promote the show's second season. However, the network has recently embarked on a partnership with Gawker Media and came up with the intriguing blog - BloodCopy.com.
According to
The Hollywood Reporter, the media company has taken over the creation of content for the extended
True Blood website. With that, it will be running post after post across its network, such as the "gaming site Kotaku, auto blog Jalopnik, and gadgets site Gizmodo."
BloodCopy.com is an online journal which follows the story of a man who has become a - gasp! - vampire. The posts will be syndicated to the web-spaces mentioned above, in order to draw in more viewers to the series. The scheme is not new to Gawker Media, having much experience in the field already.
It has since worked for Nike's "Art of Speed" campaign in 2004, producing a blog with a variety of artists creating their own depictions of the concept. Now, with its partnership with
True Blood, Gawker will bring in even further attention with the syndication option.
The writers over at
BloodCopy will be using a number of techiques to send out their message to the different audiences in the sites. One example would be writing from a techie angle for a blog entry targeted to Gizmodo.
The VP of Sales for Gawker Media Chris Batty (can you resist pointing out the man's last name in an story like this?) remarked on how much new ways of connecting with audiences are essential in advertising. Whether or not the company will succeed in this venture, it doesn't really matter.
True Blood already has enough fans for the second season and the next and the next.
-Maria Gonzalez, BuddyTV Staff ColumnistSource:
The Hollywood Reporter(Image Courtesy of Bloodcopy.com)