In case you haven’t heard, CBS has announced that its daytime lineup will now be available through its official website. In an attempt to broaden its marketing efforts, the network will give fans the opportunity to watch episodes of The Young and the Restless
. In addition to The Young and The Restless
, CBS will also feature episodes of As the World Turns
and Guiding Light
For the unfamiliar, The Young and the Restless
is a long-running soap opera set in a fictional version of Genoa City, Wisconsin. Its story lines explore the domestic and professional lives of two core families in Genoa City, the wealthy Brooks and the poor Fosters. At present, the cast includes Peter Bergman, Eric Braeden, Jeanne Cooper, Doug Davidson, Don Diamont, Michael Graziadei, Christian LeBlanc, and Joshua Morrow among others.
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"Making our daytime programming available online benefits our audience, the Network and our sponsors," said Barbara Bloom, Senior VP Daytime Programs. "It establishes more opportunities for our rabid fans to watch their favorite shows, creates a new platform to recruit potential new viewers to our daytime programming and it offers our advertisers another means to reach a valuable demographic audience.”
Episodes of the three soaps are available at 3pm PT, immediately after the end of the daytime lineup on the West Coast. Even though the episodes are free to watch, they will not be available permanently. According to Soapcentral.com, episodes will be available for one week prior to deletion.
As for CBS’ fourth soap, The Bold and the Beautiful
, a spokesperson from the network has explained to Soapcentral.com that the network is currently in "conversations with the production company" of The Bold and the Beautiful
. Meanwhile, the network remains optimistic that they will be able to add The Bold and The Beautiful
episodes to the online viewing selection in the near future.
-Kris De Leon, BuddyTV Staff Columnist
(Image courtesy of CBS)