is one of the most popular and exciting reality competition series on TV. Still, after 11 seasons, so many of the winners haven't seemed to find mainstream success. American Idol
has managed to thrust so many of its winners into popular culture (Kelly Clarkson, Carrie Underwood, etc.), so why isn't The Voice
able to do the same? Let's look at three reasons The Voice
isn't producing successful artists.
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1. The Record Label Is Slow to Release Their Work
Probably the biggest factor in these musicians' careers is how much work their record company puts in to producing their songs after The Voice
has ended. Each winner is awarded a record deal to produce their album, so once they've won the show, their career is sort of out of their hands for the foreseeable future.
"That's one of the frustrating things about this show is they get this record deal that sometimes there's just not a lot of help, not a lot of direction," Voice
judge Blake Shelton said in an interview with toofab
. "What we need is help from the record label, Republic Records," Adam Levine added. "They don't do a good job. They do a very bad job, and we're trying to remedy that by lighting fires so that maybe they'll do their jobs." Levine honed in on this point during an interview with Howard Stern
"The rollout of all [the winners of The Voice
] is still such a mess," Levine told Stern. "And by the way, just to clarify, this has nothing to do with what happens on NBC or with the people. In that time, we do so much great shit for these singers, and then they go to a record label that I won't mention. But they go to a record label that fucks it up."
2. It Takes a Lot More Than Raw Talent
While the premise of The Voice
is quite noble, it might not be the most realistic for artists just breaking out. Successful musicians are more than just a powerful voice. As disappointing as it may be, most of the popular musicians out there right now have more than just a good singing voice. In fact, one could argue that many of them have everything but
that. To be a successful artist in this society, you need more than talent.
There are so many amazing singers in the world. Unfortunately, if they don't have the charisma, confidence or look to accompany that amazing voice, the chances are slim for them to draw an audience. Thankfully this isn't always the case, but it does make the odds of success significantly slimmer when the only thing going for you is a great voice. Sadly, this is the case for a lot of The Voice
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3. The Market for Newer Singers Is Incredibly Difficult
Trying to break out in the music industry as a newcomer is near impossible. This show doesn't make it easier on them either. If you're after fame and popularity, The Voice
can at least grant you that (for one season). If you're looking for longevity as a career musician, that's a little tougher.
Unfortunately, already being known as "that guy from The Voice
" can probably actually be damaging for some people's careers rather than beneficial. The entertainment industry is notorious for sticking people in a box. If you were on a reality show, the chances are that you'll always be known for that above all else for the rest of your life.
Why do you think The Voice
winners can't seem to find success? Share your thoughts in the comments below!
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(Image courtesy of NBC)