Sex sells, and The Vampire Diaries is apparently having a fire sale. Recently billboards have popped up in New York and Los Angeles with the simple tagline: "Catch VD." Now there's a video trailer that takes the innuendo-filled slogan to a new level.

The trailer features numerous characters wielding stakes before asking the obvious question: "Got wood?" I'm pretty sure that's the first step to catching VD. Check out the new trailer for yourself.



The new ad campaign is certainly toeing the line of going too far, but it comes as no surprise from the CW. The network famously grabbed headlines with its "OMFG" campaign for Gossip Girl, using quotes about how bad the show was from the Parents Television Council in the actual ads to promote the show.

With The Vampire Diaries, the use of sexual innuendo makes a lot more sense. There's no doubt that vampires and sex go together like peanut butter and chocolate, and to be honest, I've wanted to abbreviate the show's title to VD from the start, but everyone else convinced me that TVD was more suitable.

Is The Vampire Diaries going too far with its risqué promotions alluding to erections and sexually transmitted diseases? I'm sure the PTC will think so, but they also think Skins is kiddie porn, so it's not a reliable source.

As far as I'm concerned, the ad is hilarious and a great way to try and grab a few headlines to draw viewers to the show now that it's going head-to-head with the 600-pound gorilla known as American Idol. So I hope The Vampire Diaries keeps these provocative ads coming.

Personally, I've got plenty of wood and can't wait to catch some new VD this Thursday at 8pm on the CW.


(Image and video courtesy of the CW)