'The Secret Life of the American Teenager' Posts Record Numbers, Whips '90210'
'The Secret Life of the American Teenager' Posts Record Numbers, Whips '90210'
Glenn Diaz
Glenn Diaz
Staff Writer, BuddyTV
The much hyped-about remake of the '90s icon 90210 apparently got a lashing from the ABC Family series The Secret Life of the American Teenager during the latter's midseason finale on Tuesday night.  Throughout its 11-week run, the final episode of controversial series attracted some 4.5 million viewers – a series high in several key demographics and ABC Family's most-watched original series telecast in history.  3.2 million tuned in to 90210's premiere.

The network behind The Secret Life of the American Teenager claims that it outperformed CW's trendy series Gossip Girl.  It likewise edged out the highly anticipated return of 90210 by some double-digit percentages.  The Secret Life of the American Teenager, which returns in January 9 with 12 new episodes, stars Shailene Woodley in the role as a goody-goody teenager who gets pregnant at band camp.
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The demographics that Secret Life beat out 90210 include its main target: women, specifically those between 18 to 34 years old and 12 to 34 years old, and everybody else from the 12 to 34 demographic.  Interestingly, CW claimed victory in these demographics only against the broadcast networks, including ABC, CBS, Fox, and NBC.

The finale of Secret Life in the process became ad-supported cable's no. 1 scripted series telecast of the 2007/08 season in the 12 to 34-year-old demographic.  It was Secret Life's 11th consecutive week at the top spot.

And the series ended in a high note, too.  The midseason finale surely had the 4 million viewers or so wanting for more, with plenty of cliffhangers to keep them guessing.  Right off the bat even before the intro, it was revealed that bad girl Adrian (Francia Raisa) had run off with the school counselor Marc Molina (Jorge Pallo).  Meanwhile, Ricky (Daren Kagasoff), resident bad boy and Amy Juergens' baby-daddy, started seeing a therapist and, get this, made out with Amy's best friend Lauren (Camille Winbush).

-Glenn L. Diaz, BuddyTV Staff Columnist
Source: Nielsen Media Research
(Image Courtesy of ABC Family)

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