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The Biggest Loser

- The Biggest Loser is a reality show on NBC that involves teams of severely overweight participants who compete to try to lose the most weight. They undergo a radical physical transformation through diet, execrise and dicipline in an effort to change their life and win t...
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'The Biggest Loser' Trainer Promotes Health and Fitness Through New Diet Program Endeavor
Wednesday, May 21, 2008
              
Coming off the recently concluded fifth season of the Biggest Loser, trainer and fitness expert Jillian Michaels has entered yet another endeavor that will further promote health and help many around the world who are suffering from weight problems.  This time, she teamed up with eDiets.com Inc., “a leading provider of online weight loss services, information and products based in Fort Lauderdale, Florida,” according to their website.  Backing up Michaels is Waterfront Media, the company behind her personal website, Jillian Michaels Online.

Together, they came up with the Jillian Michaels Meal Delivery Plan, “a comprehensive weight-loss program that features premium quality, freshly prepared meals and snacks in calorie-smart portions,” according to the press release.

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This new endeavor by Michaels and the two online health information providers aim to not only promote health and fitness and increase awareness about certain issues when it comes to living a healthy lifestyle, but also to actually enable individuals from around the globe to lose weight in the most effective way ever—diet and exercise.

“Jillian is a beacon to those who are motivated to get into shape and live a healthier lifestyle,” eDiets.com President and Chief Executive Officer, Steve Rattner stated in the press release.  “She has inspired millions of viewers with her tough love approach to getting fit and her high standards for healthy living and wellness are a natural fit with eDiets and Waterfront Medias' missions.  This is a balanced partnership based on mutual philosophies and we're eager to grow it.”

The Jillian Michaels Meal Plan includes over 50 delicious, freshly prepared, no preservatives and trans-fat, chef-created meals.  These servings consisting of breakfast, lunch, dinner and a snack for each day will encompass the 7-day plan and will be sent to the consumer in an advanced "chill-fresh" cooler delivered by Federal-Expressed.  The plan sells for $19.95 per day, including shipping and handling.

"I couldn't be more excited and proud of the program that eDiets and I have created," Jillian Michaels said in the press release.  "They share my passion to provide people with powerful and cost effective solutions for living a happier healthier life."

Michaels will be launching her meal delivery plan, which will be available in June, at the eDiets Live! event in Fort Lauderdale, Florida on Saturday, June 7.  There, she will give a motivational and introductory speech about the new product, and will talk to guests regarding the benefits of eating healthy.  Another guest speaker to attend the event is Dr. Steven Pratt, a world-renowned authority when it comes to nutrition and healthy living and the author of the SuperFoods RX book series.

For more information about the event and the new product, log on to JillianMichaels.com or eDiets.com or call customer service toll-free at 1-866-756-4084.


-Valerie Anne del Castillo, BuddyTV Staff Columnist
Source: Reuters
(Photo courtesy of NBC)
     

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