Last night on The Celebrity Apprentice, Team Backbone beat Team A.S.A.P. for the third week in a row, this time by winning over a crowd of investors with a 30-second spot for ACN's new videophone. When he presented the commercial to the audience, director and project manager Lil Jon said that they could easily make this their Super Bowl commercial (if they had one), and that it was sure to go "viral."

I agree that the commercial has "viral" written all over it, but not for the same reason that Jon said, which was that it was "cool." I think it could go viral because it is TERRIFYING. Beyond the gross, incongruously homophobic message ("A man marrying another man? That's outrageous! How non-traditional and strange ... Now buy this crazy, futuristic phone!"), out of the context of the show, the commercial plays out like a celebrity-Mad-Lib-inspired, Inception-style nightmare. And a poorly acted one at that. What ELSE but a scary sleepytime dream would cast Gary Busey as your crack-addicted grandpa, Jose Canseco as your effeminate gay Latin lover, and Lil Jon as your brain's narrator? They could throw in a talking giraffe and move the setting to the Moon, because it already makes no sense.

Forget about The Apprentice and the challenge for a minute, and just watch this video with a clean mental slate. It's so much more fun:


Say it with me: "SU-PER BOWL! SU-PER BOWL!" Your move, ACN.

The other fun thing to do with this video is to watch it while having Gary Busey's acting awards page open on IMDB. For obvious reasons.


(Image courtesy of NBC)