Viewers will get to see actress Sarah Chalke on the small screen again next month, although it won't be in new episodes of NBC's hit medical comedy, Scrubs.

The 31-year-old actress will be appearing in a new television and national print ad campaign in the women's arena for popular underwear company, Hanes.  The new campaign is based on the success of the recent television ads that featured celebrities like Cuba Gooding, Jr. (Jerry Maguire, Radio) and Michael Jordan promoting Hanes' ComfortSoft Waistband underwear for men.

Kevin Hall, chief marketing officer of Hanesbrands, explained to Women's Wear Daily the reason why the company Sarah Chalke for its latest product launch.

"We wanted someone America finds charming and humorous,” Hall said.  “We wanted someone to deliver product in an amusing way, but get the news established.  We looked at her [TV] ratings as part of the appeal and how she connected to America, just like Cuba did."

Sarah Chalke has portrayed the ambitious and quirky Dr. Elliot Reid on Scrubs since the show premiered in 2001, starring alongside Zach Braff, Donald Faison, John C. McGinley, Judy Reyes and Ken Jenkins.  Her other notable television credits include Roseanne and Nothing Too Good for a Cowboy.

Chalke's Hanes ads will promote Hanes' new product, ComfortSoft panties, which, according to Hall, is “part of a new comfort fit line by Hanes in which we're looking to deliver better fit.”  In other words, the new underwear's design is in response to the “the number-one consumer need, which is no ride-up or wedgies.”

The new ads will debut on television on Tuesday, March 11, during FOX's hit reality series, American Idol.  Fans of Sarah Chalke, meanwhile, won't be able to catch her on new episodes of Scrubs until April.  NBC also has yet to reveal their plans on how they are going to give the strike-affected show a proper send-off, considering this season is its last.


-Lisa Claustro, BuddyTV Staff Columnist
Source: Women's Wear Daily
(Image Courtesy of Hanesbrands)