Run's House: More Business Tips from Vanessa and Angela
Run's House: More Business Tips from Vanessa and Angela
On the last episode of Run's House, Vanessa Simmons and Angela Simmons teamed up with the Girls Scouts to act as role models for young women in the area of Entrepreneurship and Financial Literacy. The two were “honored,” said Angela, and Justine Simmons, the girls' stepmother, said this was one of the proudest moments of her life.

Part of their work with the organization includes a short video presentation about starting a business. Using their own experience, and the sassy sibling rivalry we've seen on Run's House, the two give young women some tips how to be an entrepreneur.

The first thing you need to know, they say, is that being an entrepreneur is a lot of hard work. The next step is deciding what you feel passionate about enough to undertake all that hard work.

Vanessa admits that at first, she wasn't too enthused about the idea of starting the sneaker business that is now Pastry Kicks. She didn't really wear athletic shoes herself. However, after they did the research about the customer and the market, she realized what a great opportunity the shoe business could be, and this was enough motivation for her to get started. So, the Run's House stars say, figure out “What are your passions? What motivates you?”

The next step, they tell young women, is that once you have a plan, you need to set a goal, a S.M.A.R.T. goal. S.M.A.R.T. goals are, Vanessa and Angela say, are “Specific, Measurable, Attainable, Realistic, and Timely.”

Now you need to “Talk about the cash.” Money, they say is a serious topic, and you need to figure out the potential costs of production, manufacturing and marketing. How much do you need to charge to turn a profit?

Once you know your product and its costs, it's time to start marketing. Figure out who your customer is and how to reach them. It's also time to figure who is your competition.

And the last step is teamwork and network. Ask for help both from people like parents and teachers and from resources like websites. As we saw in the episode of Run's House when they kicked off the Pastry Kicks business, Vanessa and Angela tell the story about how they turned to their parents and Uncle Russell Simmons for help.

At the end of the video, the girls point out that the Girls Scouts offer even more resources to help young women with their entrepreneurship. In addition to the time-honored tradition of selling cookies, the Girl Scouts – with the special role models of Angela and Vanessa – are helping to get young women thinking about business.

- Leslie Seaton, BuddyTV Staff Columnist
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